Looking for the best OLED TV deals this Black Friday? The top pick this year is the LG 65-Inch OLED evo G5 Series, thanks to its superior picture quality and future-proof features. For those prioritizing brightness, the Samsung S90F stands out with its HDR+ and high refresh rate. Budget-conscious buyers might prefer the LG B6 Series, which offers excellent value despite fewer premium features. The main tradeoffs include balancing picture quality against price, as larger sizes and advanced processors tend to increase costs. Keep reading for a detailed breakdown of each option to find your best fit.
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Key Takeaways
- The LG evo G5 Series offers the best overall picture quality and future-proof features, but comes at a premium price.
- Samsung‘s OLED models excel in brightness and motion handling, making them ideal for sports and gaming.
- Size matters: larger screens like 77-inch models elevate home theater experience but cost significantly more.
- Budget options like the LG B6 Series provide solid OLED performance without the high price tag, suitable for casual viewing.
- Features such as AI processing, Dolby Vision, and high refresh rates are common among premium models, but not essential for all buyers.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo G5 Series | 4K | 65 inches | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | 4K | 65 inches | A8 AI Processor 4K GEN3 | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | 4K | 55 inches | A9 Gen 4 | — |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | 55 inches | α11 AI Processor Gen3 | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | — | OLED HDR |
| Samsung 77-Inch Class S90H Ser | 4K | — | — | HDR+ |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | 65 inches | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | a11 AI Processor Gen3 | — |
More Details on Our Top Picks
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
This LG evo G5 stands out for its Brightness Booster Max technology, which makes it the clearest, most vivid OLED display in the lineup—ideal for viewers who want cinematic quality even in well-lit rooms. Compared with the LG C1 or C6 series, it offers a brighter picture with more punch, especially useful for HDR content. However, that brightness comes with a premium price and a wall-mounting requirement that could limit versatility. Its sleek Re:New Wall Design doubles as art display, making it perfect for those prioritizing aesthetics. Gaming features like a 120Hz refresh rate and 0.1ms response time ensure smooth gameplay. The model’s advanced processor and Dolby Vision/Atmos support elevate both movies and games.
Pros:- Exceptional brightness and vivid colors with Brightness Booster Max
- Excellent gaming features including 120Hz and rapid response time
- Sleek wall-mounted design that doubles as a display for art and photos
- Supports Dolby Vision and Atmos for cinematic experience
Cons:- Premium price may be a barrier for some buyers
- Requires wall-mounting, limiting placement options
Best for: Home theater enthusiasts who want premium picture quality and a sleek design that doubles as art display.
Not ideal for: Budget-conscious buyers or those preferring a more flexible, portable TV setup.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- HDMI Inputs:4 HDMI 2.1
- Design:Re:New Wall Design
- Year:2025
Our verdict“This model is best suited for those seeking a premium, wall-mounted OLED with stunning brightness and cinematic features.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This Samsung S90F offers exceptional contrast and brightness thanks to its advanced AI processor and high contrast OLED panel. Its 144Hz refresh rate surpasses many competitors, making it ideal for fast-paced sports, gaming, or action movies. Compared with the LG C1 or LG evo G5, it excels in motion clarity, which is a key factor for sports fans. Its built-in Alexa simplifies voice control, but its high-end price could deter budget buyers. The AI-powered upscaling and HDR+ produce vibrant images that often improve SDR content, making it versatile across streaming services. However, its complex features may require a learning curve for some users.
Pros:- Bright, high-contrast OLED display with AI upscaling
- Smooth motion at 144Hz ideal for fast action
- Deep contrast and vibrant colors for realism
- Built-in Alexa for voice commands
Cons:- High price point might limit accessibility
- Complex features could be intimidating for some users
Best for: Sports fans and gamers who prioritize motion smoothness and contrast enhancement.
Not ideal for: Casual viewers on a tight budget or those preferring simpler interfaces.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
- Upscaling:AI neural networks
Our verdict“This TV is perfect for viewers who want high refresh rate and contrast for sports and gaming, despite its premium cost.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
This LG B6 series combines perfect blacks and vibrant colors thanks to self-lit OLED pixels, making it a top choice for cinephiles and gamers alike. Its AI processor optimizes both picture and sound quality, delivering immersive Dolby Vision and Atmos. Compared with the C1 and C6, it offers advanced gaming features like NVIDIA G-SYNC, AMD FreeSync, and VRR, minimizing screen tearing during fast gameplay. The large size and complex setup could be a drawback for smaller rooms or less tech-savvy users. It’s particularly suited for users seeking high-end cinematic and gaming experiences in one package.
Pros:- Exceptional picture quality with perfect black and color
- Advanced AI processing for optimized visuals and audio
- Rich cinematic features including Dolby Vision and Atmos
- Excellent gaming support with VRR and G-SYNC
Cons:- High price and large size may limit accessibility
- Setup complexity for less experienced users
Best for: Movie lovers and gamers wanting premium picture quality with advanced gaming features.
Not ideal for: Small room setups or users seeking a simple plug-and-play TV.
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:0.1ms response, VRR, G-SYNC, FreeSync
Our verdict“This TV is ideal for those who prioritize cinematic quality and gaming performance in a large, premium OLED.”
LG OLED C1 Series 55” 4K Smart TV with Alexa Built-in
The LG C1 series offers impressive OLED picture quality in a 55-inch size, making it perfect for smaller living rooms or bedrooms. Its 120Hz refresh rate and gaming mode support smooth gameplay, while AI-powered 4K processing enhances streaming content. Compared to larger models like the 65-inch EVO G5, it’s more affordable and easier to fit into tighter spaces. Its smart features, including Alexa, add convenience, but the smaller size means it may not be suitable for those wanting a truly large cinematic experience. This pick makes the most sense for budget-conscious gamers or those seeking a compact but high-quality OLED.
Pros:- Excellent picture quality with OLED technology
- Smooth 120Hz refresh rate ideal for gaming
- Smart features including Alexa voice control
- Compact size fits smaller rooms
Cons:- Limited to 55 inches, not a large screen
- Premium price for a mid-sized model
Best for: Gamer or streamer in a smaller space seeking excellent picture quality at a more accessible price.
Not ideal for: Those looking for a large, cinematic display or dedicated home theater setup.
- Screen Size:55 inches
- Resolution:4K
- Processor:A9 Gen 4
- Refresh Rate:120Hz
- Features:Alexa Built-in, Dolby Cinema, Gaming Mode
Our verdict“This TV is perfect for gamers and streamers wanting OLED quality in a smaller, more affordable package.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
This LG C6 series combines stunning OLED picture quality with a rapid 165Hz refresh rate, making it an excellent choice for gamers who want high performance without sacrificing cinematic features. Its AI-powered upscaling and Dolby Vision/Dolby Atmos deliver vibrant visuals and immersive sound, rivaling more expensive models like the evo G5. The inclusion of a bundle with extended protection and high-quality HDMI cables adds value. Compared with the LG C1, it offers a higher refresh rate at a slightly more affordable price point, though the bundle components might be unnecessary for some. Its smart platform provides personalized content and voice control for a seamless experience.
Pros:- Exceptional OLED picture quality with AI upscaling
- Fast 165Hz refresh rate ideal for gaming
- Dolby Vision and Atmos for immersive entertainment
- Includes a bundle with protection and quality cables
Cons:- Premium price still may be high for some budgets
- Complex features might require setup time
Best for: Budget-conscious gamers and cinephiles who want premium features at a lower cost.
Not ideal for: Those who prefer the largest possible screen or minimal setup effort.
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz
- Gaming Features:G-SYNC, FreeSync, VRR, 0.1ms
- Included Cables:2 Deco Gear 6FT HDMI 2.0
- Protection:1-Year Deco Essentials Extended
Our verdict“This model is best for gamers and movie lovers seeking high-end OLED features at a more accessible price point with added value components.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This 77-inch Samsung S84F stands out for its AI-enhanced 4K picture quality and vibrant, Pantone-validated colors, making it ideal for viewers seeking cinematic visuals. Its 120Hz refresh rate ensures smooth motion, perfect for fast-paced sports or gaming, especially when compared to the smaller LG C5 or Sony A90K, which may not match its size or visual impact. However, this model’s premium price could be a barrier, and its setup might be complex for some users. Still, the combination of sophisticated tech and expansive size makes it a superb choice for dedicated home theater enthusiasts who want the best of OLED at a grand scale.
Pros:- Large 77-inch display with stunning picture quality and Pantone validation
- AI-enhanced visuals and sound for immersive viewing
- Ultra-smooth 120Hz refresh rate ideal for gaming and sports
- Sleek, modern design that enhances any living space
Cons:- High purchase price limits accessibility
- Setup complexity may challenge less tech-savvy users
Best for: Homeowners wanting an immersive, large-format OLED for movies, sports, and gaming with high-end features.
Not ideal for: Casual viewers or those with limited space, as the 77-inch size demands a significant viewing area and can be costly.
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Resolution:4K
- Refresh Rate:120Hz
- HDR:OLED HDR
- Color Validation:Pantone Validated
Our verdict“This TV is best suited for those seeking a premium, large-screen OLED experience with advanced features and ample space.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H offers stunning OLED visuals with HDR+ glare-free tech, making it a standout for viewers highly sensitive to reflections or glare, unlike the S84F which emphasizes cinematic quality over glare reduction. Its AI-enhanced picture and sound elevate content, while its gaming features like low latency and variable refresh rates deliver smooth gameplay. Compared to smaller models like the LG C6, this size and feature set are geared toward serious gamers and cinephiles willing to invest in the latest tech. The main tradeoff is its premium price, which might be prohibitive for casual buyers, and its complex features could require some learning. Still, if gaming and HDR quality are priorities, this model makes a compelling choice.
Pros:- Vivid OLED display with HDR+ glare reduction
- Excellent gaming features with low latency and VRR
- Upscaling and HDR remastering improve content quality
- Large 77-inch size enhances immersive viewing
Cons:- High cost may deter casual buyers
- Complex features could be difficult for newcomers
Best for: Gamer households and tech enthusiasts seeking top-tier HDR and gaming performance in a large OLED display.
Not ideal for: Budget-conscious buyers or those new to high-end smart TVs who might find the features overwhelming and expensive.
- Size:77 inches
- Series:S90H
- Display:OLED
- Resolution:4K
- HDR:HDR+
- Gaming Features:VRR, low latency
Our verdict“Ideal for dedicated gamers and cinephiles willing to pay a premium for top-tier HDR and gameplay features in a large format.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series provides vibrant 4K visuals with self-lit pixels and Dolby Vision, making it ideal for viewers who want cinematic quality in a manageable 65-inch size. Its advanced gaming capabilities—including a high 144Hz refresh rate, G-Sync, and VRR—outperform many smaller OLEDs like the Sony A90K, which lack such gaming-specific features. The Art Gallery Mode adds aesthetic value by turning the TV into a decor piece. However, the premium price and potential burn-in risks from static images are notable tradeoffs, especially for casual users or those in smaller spaces. For those seeking a balance of stunning visuals and gaming in a slightly more accessible size, this model is a strong pick.
Pros:- Vivid, Dolby Vision-enabled picture quality
- High refresh rate and gaming support (G-Sync, VRR)
- Elegant design with Art Gallery Mode
- Bright OLED evo technology for better luminance
Cons:- Premium price may be restrictive
- Potential burn-in risk with static content
Best for: Home gamers and cinephiles seeking high-quality visuals in a versatile, mid-sized OLED with art display options.
Not ideal for: Small space dwellers or budget shoppers who prefer affordability over advanced features or are concerned about static image burn-in.
- Screen Size:65 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Gaming Features:144Hz, G-Sync, VRR
Our verdict“This TV is a great choice for those who want excellent picture quality with gaming features in a moderately sized OLED display.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K, at just 48 inches, packs impressive picture quality with deep blacks and vibrant colors, making it perfect for smaller spaces or secondary rooms. Its XR processing rivals larger models like the LG C6, delivering cinematic visuals with smart enhancements. The gaming support with HDMI 2.1, 4K/120Hz, VRR, and ALLM surpasses many compact OLEDs, providing smooth gameplay. The Google TV platform offers vast streaming options, though the smaller size limits its use in large living rooms. The main concern is its premium price and the inherent risk of burn-in with static images, common across OLEDs. This model makes sense for those wanting high-end OLED tech in a limited space without sacrificing smart features.
Pros:- Deep blacks and vibrant colors in a compact size
- Advanced gaming features supporting 4K/120Hz and VRR
- Smart Google TV platform with extensive streaming apps
- Vibrating screen speakers for immersive audio
Cons:- High price for a smaller TV
- Limited size reduces suitability for large rooms
- Potential burn-in risk with static images
Best for: Small-space residents wanting a premium OLED with excellent gaming and streaming in a compact form.
Not ideal for: Large-family rooms or those seeking a big-screen cinematic experience, due to its small size and high cost.
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart Platform:Google TV
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
- HDR Support:HDR, Dolby Vision
Our verdict“Ideal for space-constrained users seeking top-tier OLED quality and gaming features in a compact size.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series offers a 65-inch display with self-lit pixels that produce perfect blacks and vivid colors, rivaling larger models like the Samsung S90H. Its high 165Hz refresh rate and G-Sync support make it a favorite for gamers looking for ultra-smooth gameplay. Its webOS 2026 platform provides access to over 400 channels and on-demand content, adding to its versatility. The Art Gallery Mode transforms the TV into an art display, blending decor with entertainment. The main drawbacks are its premium price and the risk of burn-in from static images, which can be a concern for prolonged static content. Overall, this TV makes a compelling case for users who want a feature-rich, mid-sized OLED suitable for various uses.
Pros:- Vivid picture with perfect blacks and colors
- High refresh rate with gaming support (G-Sync, 165Hz)
- Versatile smart platform with extensive channel options
- Stylish design with Art Gallery Mode
Cons:- High price may limit accessibility
- Potential burn-in with static images
Best for: Home entertainment enthusiasts who want a balance of gaming, art, and streaming in a stylish OLED display.
Not ideal for: Small spaces or budget-conscious buyers, as the high-end features and size demand a significant investment and space.
- Screen Size:65 inches
- Technology:OLED evo
- Resolution:4K
- Processor:a11 AI Processor Gen3
- HDR Support:Dolby Vision, HDR10
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“Best suited for users seeking a premium, feature-packed OLED that combines gaming, streaming, and decor in a 65-inch size.”
How We Picked
Each TV was evaluated based on performance, picture quality, and usability, with a focus on value for Black Friday deals. We prioritized models that offer the latest OLED technology, good smart features, and size options suitable for various room types. Price was a key factor, but we also considered features that enhance viewing experience like HDR, refresh rate, and sound quality. Our rankings reflect a balance between premium performance and accessible pricing, helping buyers find the best fit for their budget and needs.| oled tv deals black friday | HDR |
|---|---|
| LG 65-Inch OLED evo G5 Series | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | — |
| LG 55-Inch OLED evo AI 4K C6 S | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| Samsung 77-Inch Class S90H Ser | HDR+ |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| LG 65-Inch Class OLED evo AI 4 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday requires understanding several key factors. Beyond price, consider the size that fits your space, the picture quality enhancements that matter most, and additional features that improve your viewing experience. Making the right tradeoffs between these factors ensures you get the best value and satisfaction from your purchase.Size and Room Compatibility
Size impacts both your viewing experience and how well the TV fits in your space. Larger screens, like 77-inch models, provide immersive viewing but require bigger rooms and higher budgets. Smaller sizes, such as 48-inch models, are more suitable for bedrooms or smaller living areas. Measure your space carefully and consider the viewing distance to optimize your choice. Remember, a larger TV isn’t always better if it overwhelms your room or causes eye strain.
Picture Quality and Processing
OLED technology naturally delivers excellent contrast and vibrant colors, but pay attention to processing features like AI enhancement, Dolby Vision, and peak brightness. Premium models typically include better processing that improves HDR content and motion clarity, which is critical for fast-paced sports or gaming. However, these features often come with a higher price tag, so consider whether they are worth the extra investment for your viewing habits.
Smart Features and Ecosystem
Most OLED TVs come with built-in smart platforms like webOS, Tizen, or Google TV. Consider which ecosystem aligns with your existing devices and preferences. Voice assistants such as Alexa or Google Assistant add convenience, especially if you have other smart home gadgets. Be cautious of overly complex interfaces or limited app selections, which can diminish the smart TV experience. Sometimes, a slightly older model with a simpler interface offers better usability at a lower cost.
Price and Value
Black Friday deals can significantly lower prices, making high-end OLEDs more accessible. However, it’s important to compare ongoing discounts with regular prices to judge the true value. Sometimes, a mid-range model with fewer premium features offers better bang for your buck. Avoid impulse buys; instead, set a budget and look for deals that include extended warranties or bundle offers like soundbars or streaming devices, which enhance overall value.
Future-Proofing and Longevity
Look for models with the latest HDMI standards (like HDMI 2.1) and robust build quality to extend your TV’s lifespan. Features like Dolby Atmos and high refresh rates also help keep your TV relevant for gaming and media consumption over the next few years. While premium models cost more upfront, they tend to be more durable and support the latest content standards, providing better long-term value.
Frequently Asked Questions
Is it worth paying extra for a higher refresh rate on an OLED TV?
Higher refresh rates, like 120Hz, are valuable for smooth motion, especially when gaming or watching fast-paced sports. While most OLED TVs offer at least 60Hz, models with 120Hz provide a noticeable upgrade in clarity during quick movements. However, for standard TV watching and casual use, 60Hz models are typically sufficient and more affordable. Consider your primary use cases before investing in higher refresh rates, as they can add to the cost.
How important is HDMI 2.1 support for Black Friday OLED deals?
HDMI 2.1 support is increasingly common in newer OLED models and is essential if you plan to connect latest gaming consoles or 4K HDMI devices. It offers features like higher bandwidth for 4K at 120Hz and enhanced gaming modes, reducing input lag. If you don’t have devices that benefit from HDMI 2.1, investing in models without it can save money without sacrificing much in everyday use. However, future-proofing your setup suggests prioritizing HDMI 2.1 support.
Are OLED TVs with built-in soundbars or better speakers worth considering?
While many OLED models include decent speakers, audio quality often lags behind picture quality. If sound is important, look for models with Dolby Atmos or consider adding an external soundbar. Some premium OLEDs come with integrated sound systems that improve clarity and spatial effects, but they rarely match dedicated audio setups. Investing in external audio solutions can significantly enhance your overall viewing experience, especially for movies and immersive content.
Should I wait for Black Friday deals or buy now?
Black Friday typically offers the deepest discounts on OLED TVs, making it the best time to buy if you can wait. Prices often drop significantly, especially on higher-end models, and bundle offers become more common. However, if you find a deal that meets your needs and budget today, it might be worth purchasing rather than risking missing out. Just ensure the deal is genuinely a discount from regular prices to avoid paying more than necessary.
What size OLED TV should I consider for a living room?
The ideal size depends on your viewing distance and room size. For most living rooms, 65-inch models strike a good balance between immersion and practicality, especially with viewing distances of about 8-10 feet. Larger sizes like 77-inch models provide a cinematic experience but require spacious rooms and higher budgets. Measure your space and consider your seating arrangement to choose the most comfortable size that maximizes your viewing enjoyment.
Conclusion
For those seeking the best overall experience, the LG OLED evo G5 Series offers top-tier picture quality and future-ready features. Budget-conscious buyers will find the LG B6 Series to deliver excellent value without sacrificing OLED benefits. If size and immersive viewing are priorities, the Samsung 77-inch S84F or S90H models are compelling options, despite higher costs. Beginners or casual viewers should consider models with straightforward smart platforms and basic features, while gamers will appreciate models with higher refresh rates and HDMI 2.1 support. Your choice ultimately depends on your room size, desired features, and budget, but these picks help clarify the best options for each type of buyer during Black Friday sales.
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